FEDEX

Aquí tenéis un ejemplo de como conseguir notoriedad cuando el publico objetivo ya te ha situado como una marca simpática. En primer lugar, aparece el de los cavernicolas, cuya descripción podemos ver:
The quality of this year’s TV spots produced especially for the commercial break during the Super Bowl – was rather disappointing. The only commercial to have been fairly well received was for FedEx, which is set in the Neanderthal age – when, pteranodons were used to carry airmail – the freight item, a strange-looking stick – simply attached to the leg of the giant bird. Were it not for a T-Rex, the package might have made it more than 10 meters. The boss asks his subordinate why he didn’t FedEx the package. Regrettably, that the company was not even around back then fails to prevent the wretch from being dismissed. The fellow does not have much time to bewail his fate, being trampled underfoot by a brachiosaurus after emerging from his cave.

La segunda parte del video nos muestra un spot muy del palo de la película Naufrago de Tom Hanks (hoy Perdidos)... Está bastante cachondo...
(ya sabeis cuál es la dinámica...)





http://www.youtube.com/watch?v=7W68dt2UkvQ&mode=related&search